The Pharma Arms Race

Tongue twisters aside, the push for trendy and innovative vaccines have taken over the pharmaceutical community. While companies place their efforts into producing these niche vaccines, the rumble from the anti-vaxxer community continues to grow louder. 

In the October 2015 issue of MM&M, our own Sean Trapani weighs in on the importance of leveraging that nifty invention called the worldwide web, arguing that vaccine manufacturers shouldn’t take a passive role in the conversation.

The Internet is the great equalizer... Not only is content readily available, but it’s also consistently judged, evaluated and shared by the people who impact the consumer’s life most profoundly: friends and family.