Here’s some news: the agency business is very demanding.
Oh wait. That’s not news at all. Literally everyone already knows that.
Still, it’s true. We’re constantly being asked to think more. To work more. To expect more. In short: to do more.
But should we? Is it actually smart to do more? Maybe it depends on how you define “doing more”.
For example: many of us are under pressure to get a lot done in a little time. To do that, you might find yourself multitasking. (Yes, we’re talking to you, Laptop in Meeting Guy.) Multitasking is definitely doing more. It’s also definitely a good way to work.
Does smoking pot while you work sound like a good idea? (Maybe don’t answer that.) Or how about getting your 8-year-old child to work for you?
So multitasking: not a good way to do more. All right. What about doing more in the form of… options? We love our options in this business. After all, if you’re giving your partner/boss/client 5 options for a concept/proposal/whatever, you might as well give them 10, because more is better, right?
Why generate a million options if it’s just going to hurt your audience (and thus, you) in the end? In other words… why do more?
It might sound funny. It might sound like we’re trying to get out of work. But it’s a serious question. When evidence suggests that your extra effort might actually be detrimental to yourself and to others, why make that effort to begin with?
Doing less isn’t an excuse to be lazy. In fact, it’s actually a way to do more. Because when you’re not trying to do more, you’re more effective and more productive.
Are you going to disagree with Henry Ford? Because he probably knows more than you do about how to work efficiently.
Like we said: this is a demanding industry. And, like other demanding industries, we tend to treat people who “do more” as martyrs. But (as our helpful links have demonstrated) sacrificing yourself doesn’t make good work. More importantly, it doesn’t make a good you.
Saying no can be hard. Finding ways to get things done that don’t involve martyrdom can be harder still. It’s very tempting to instead just put your head down and power through. If that’s the way you want to work, go for it. Just don’t think it’s helping you do more.
Because the only real way to do more is to do less.
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