VP, Director Account Planner | Philadelphia, PA

POSITION: VP, Director Account Planner
JOB ID: #DIS000404

Role(s): The Strategic Planning group at Discovery USA is responsible for the development of insights-driven briefs, customer-centered marketing strategies and programs for Discovery clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategic Planner owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategic Planning group works collaboratively with Account Management, Creative, Advocacy and Scientific team members, ensuring all team members have input on strategy development and are fully briefed on customer insights.  

The Vice President, Director Account Planner must be able to:

  • Direct qualitative and quantitative market research with an understanding of the oncology market
  • Understand key oncology market customers, including oncologists, onc nurses, practice and health system dynamics, patients and the community context
  • Understand above customer usage of media/channels
  • Synthesize insights from qual/quan research as well as other data sources
  • Create briefs and provide input to program design as well as analytics
  • Lead brand planning and other strategic planning efforts
  • Contribute to new business pitches
  • Support the development of the young Strategic Planning group, including creation of best practices and agency education         

Job Requirements

  • 3-6 years’ experience in oncology products
  • Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)      
  • 7-10 years’ experience in healthcare marketing/planning                   

Skills Requirements

  • Demonstrated ability to think comprehensively and proactively about brand marketing strategy
  • Experience in generating and strategically applying both qualitative and quantitative research
  • Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
  • Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
  • Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
  • Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams