Now more than ever, relationships matter.
Key opinion leader (KOL) engagement is an integral part of any brand team's strategy for marketed and developing products. The services KOLs are engaged in naturally span across multiple functions from medical and marketing to field.
Find the right KOL for the right event. Right now.
KMAP is the KOL-relationship management platform that addresses the unique needs of healthcare organizations. By strategically managing and strengthening relationships with KOLs, KMAP empowers organizations of all sizes to compile, understand, and control the flow of critical business information related to these influential industry contacts.
This customizable centralized repository with role-based access allows new teams, projects, and initiatives to get started quickly and cost-effectively.
Mapping Out How KMAP Works
KMAP Keeps Up With Your Needs
Role-based access, search, and subscription-based reporting ensure simple access to view, find, and evaluate various data sets.
IDENTIFICATION AND PROFILING
Identify relevant KOLs and Rising Stars via industry activities such as publications, clinical trials, grants, congress leadership, and professional affiliations, supplemented with survey-based peer recognition.
Assess the entire database using an objective process that assigns scores from both an industry and company perspective.
Track the KOL community’s perception of an initiative over time to help you understand the value in your materials and messaging.
Plans can be captured and evaluated for KOLs or accounts, from an objective or tactical approach. Our configurable functionality supports your strategies, allowing you to evaluate the success of your engagement.
Record daily interactions, plan monthly advisory boards, or monitor annual conferences, linking activities to individuals, organizations, or events with the ability to capture spend.
Manage customized profiles featuring academic credentials, internal and competitor activity, photographs, and curriculum vitae. Cross-referenced with clinical trials, presentations, citations, and other industry activities, KMAP tracks the KOL’s qualifications and activities.
Geographically map a group of KOLs, navigate KOL networks, and view a dashboard of metrics around a group of KOLs.
Data are kept up-to-date via an ongoing refresh from public domain information such as publications, studies, grants, and presentations. KMAP can also align with internal SSO or CRM solutions in a way that’s specific to your organizational needs.
Learn how KMAP can work for you by understanding how it supported a top global pharmaceutical company needing KOL management support as their pipeline product neared launch.
EXPERIENCE KMAP FOR YOURSELF
The best way to realize the value of KMAP is to see it in action. Request a demonstration of KMAP by sending an email with your contact information, and we’ll be in touch.