"Creative And Medical Science Communications: An Unexpected Pair"

Creative is essential in medical science communications, but the two aren't always easy to put together. The work we see heading to health care professionals tend to either be highly creative focused or heavily scientific focused, thus begging the question, "Can there really be a happy marriage between medical science communications and creative?"

Jamie Dernik, our Vice President, Group Account Director, teaches us the 5 C's of getting a perfect blend of emotion and information in Creative And Medical Science Communications: An Unexpected Pair, a MediaPost article.